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OUR HOTTEST DROPS

Bare Minimum Bag

Bare Minimum Bag

Regular price  LE 650.00 Sale price  LE 550.00
Sale price  LE 550.00 Regular price  LE 650.00
Certified Legend Kit

Certified Legend Kit

LE 600.00
LE 600.00
Chaos Cardholder

Chaos Cardholder

Regular price  LE 450.00 Sale price  LE 350.00
Sale price  LE 350.00 Regular price  LE 450.00
Crisis-Proof Combo

Crisis-Proof Combo

Regular price  LE 1,250.00 Sale price  LE 700.00
Sale price  LE 700.00 Regular price  LE 1,250.00

WHO WE ARE

Fake It FWD is a design-led brand built on one belief:
you don’t need to have it all together you just need to keep going.

We create unapologetic, sarcastic, quietly-motivating products that fit real lives: students, overthinkers, almost-adults, moms-figuring-it-out, and everyone pretending to know what they’re doing.

Good design, honest words, everyday use.
Forward is forward. Even if you’re faking it.

Explore Products

THIS AIN'T NO PLASTIC LOVE

OUR BESTSELLER #1

Drama Danglers – 6 Keychain Set


Six chaotic icons. Zero emotional stability.
Clip them to your bag, keys, pouch or your current identity crisis.

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OUR BESTSELLER #2

The Legend Pack

5 mini icons, 1 big statement. The Legend Pack is your daily reminder to stay cool, stay loyal, and never quit. Clip them, mix them, collect them because being a legend is a lifestyle.

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