Fake It FWD is a design-led brand built on one belief:
you don’t need to have it all together you just need to keep going.

We create unapologetic, sarcastic, quietly-motivating products that fit real lives: students, overthinkers, almost-adults, moms-figuring-it-out, and everyone pretending to know what they’re doing.

Good design, honest words, everyday use.
Forward is forward. Even if you’re faking it.